When you’re thinking about marketing a business, you may be thinking about the effectiveness of different marketing techniques. One of the best ways of interacting with a client base is through email. Here are just a few techniques to use to make your email marketing effective.
Focus on your target market. After you get a small list going, go a step further and find ways to get them to invite their friends on board. Make it easy for people to invite interested friends by including a “Subscribe” link in every email message you send out. You can use this method to make your list grow organically.
If you plan on starting a marketing campaign via email, it is vital that you get permission from every single person you plan on contacting. If not, you will be looking at many spam complaints and loss of customers.
Each email should have one message and it should be clear. You want to keep your customers from being bombarded with content in your emails, but you also don’t want to make them too simple and boring. Focus on a single message within your email and write a short copy which entices your customer to click through to read more. A concise email shows respect for the time of your customers.
Test the format of your email. Any format you use should always include the newest and most important information at the top. But keep trying new formats and ideas until you discover the one or ones that provide you with the greatest number of responses. When you find your formula for success, stick with it. Your customers will appreciate being given the time to learn where the various elements of the email are so they know what will come next week.
Keep in mind that email marketing’s ultimate goal is selling your products or services. Every email you send should bring your readers one step closer to making a purchase. Share information on a brand new product, talk about how to use an older product or offer a special promotion.
Do not send any more than a single email message a week. Your customer base is likely made up of people who are busy and receive many messages each day. Once you start sending more than one email per week, you may find that people don’t bother opening them, or even delete them. This is a waste of all your hard work.
A major holiday is usually not the time for an important marketing campaign. People are often not at work and are busy with families, not checking their emails. This isn’t a hard-and-fast rule, obviously. For example, Black Friday or other occasion-specific specials may warrant an email sent on a holiday.
If you’re looking for a way to market your business, you may want to put your efforts into email marketing. Use the ideas here to make all your marketing plans better than the others and you will also find new and exciting ways to make emails new and relevant to your customers.