Email marketing is not hard to do, but it does feature certain conventions and standards that business owners should familiarize themselves with before they get started. Keeping your email communications professional is key to building strong relationships with your customers. Keep reading to learn some excellent email marketing strategies.
Design your email around a single specific message. This is important, so you don’t bore or overwhelm your customers by the content you are presenting. Build one clear, concise point for each email. Your customers most certainly will appreciate your efforts.
Try different email formats until you find what works best for you and your readers. Be sure to always include any important information near the top of the emails. Though, it’s important to try our various styles to see which types have the best response. When you have a layout that is very effective, stick with it. This will ensure your customers will know what they are getting from your emails and where to go when they need more information.
Ask permission before sending emails to customers. Unwanted emails are usually viewed as spam, and are ignored or deleted without being read. You could also violate your ISP’s policies by sending mass emails to consumers who do not want to receive them.
Be sure you get a subscriber’s permission before emailing. Spam emails will diminish your credibility within your customer base. In some cases, potential customers become disinterested and choose not to work with your company.
Make your emails rich in content and place helpful information in them as opposed to just placing sales information. Make sure that your subscribers receive special articles that are only available via email. Another idea is to have special offers that are only available via email. Be prepared to offer holiday or birthday greetings, and other special communications, that don’t always appear to be eliciting a purchase.
It is very smart to have people double opt-in in order to receive email messages from you. Although this might seem unnecessary, this guarantees that this person wants to view your emails. As a result, it eliminates the chance that you get into trouble.
Marketing emails that are important should not be sent out close to major holidays. People generally don’t spend as much time on the Internet during these major holidays, so they may never open your email, or open it too late to take advantage of your offer. This is not a hard rule and some holidays will require communications. This may include emails regarding things like Black Friday and other sales or specials that go on.
Look at how spammers run their messages, for a lesson in what you should never do. Get a free account and sign up on a few websites. The spam should come in quickly. Note what is done wrong in those emails, and avoid making those mistakes in your email campaigns. Making sure that your emails differ significantly from those of spammers makes your brand seem more credible.
As evidenced above, proper marketing protocol is an important practice. When you don’t respect your clients, they will leave your email list. Remember this advice to make sure your client base grows.