Regardless of how much you might hear about spam emails clogging up the Internet and Nigerian scams draining people’s bank accounts, the truth is that email marketing is a proven money maker. It is even perhaps the most affordable of all marketing mediums in terms of costs versus individuals reached. Read on to learn how you can tap into this tool.
Do you want to be known as a spammer? Sending out unwanted marketing emails to individuals who don’t want them will get your email marketing messages marked as spam. This is not only harmful to your reputation, but it can actually cause your ISP to block you or your email service provider to suspend your account.
Make sure that you get permission from customers or potential customers before sending out your emails. If people do not want to get emails from you, they could mark your emails as spam or even ignore you altogether. There is even a chance that your email service could take you out of their system.
Use as many sources as possible to help you find out as much as possible about email marketing. You can read books at the library, check out blogs and join forums. You may even be able to find a local workshop or class to get hands-on teaching to help you learn.
If you have images or graphics, put them on the left side of the email message. Make sure that your call to action element is always on this side. Research has documented that this location produces almost double the number of clicks to your product, service or website than placing these elements anywhere else does.
Consider using text emails instead of graphically intense HTML emails for your campaign. You may be thinking that the graphics will engage your reader more, but it’s usually not the case. Many people today have trained themselves to delete emails with lots of imagery, assuming they are spam. As well, those images often trigger spam filters, meaning your message is never received by some people on your email list!
Your color scheme should be consistent and should reflect your brand. If your colors are all over the board, you will appear amateurish and your efforts may not achieve the results that you desire. You can look on sites like COLOURlovers if you need some good ideas to get you going.
Do not use email messages that require graphical elements in order to present key facts. Most email clients that are out these days will filter out images automatically. If your emails focus too much on images, they may appear to be unreadable. Use clear, plain text to convey the most important information, and use descriptive alt tags for any images that you include.
If you decided to read this article, it was because you were thinking about making money through email marketing. Now that you have read this article, you know a few points about approaching it. Apply the insights and advice provided in the previous paragraphs, and you can find success in email marketing.